About the Conference |
Program
About the Conference
Communication Excellence in IABC Asia Pacific
Eight countries, PR and communication professionals from IABC Chapters in Asia Pacific -- Hong Kong, Malaysia, Thailand, India, Australia, New Zealand, the Philippines and the United States - and members from Singapore and Japan gathered last March 3 - 5, 2008 in Manila and Boracay.
The formal opening at the Hyatt Hotel in Ermita, Manila was highlighted by the CEO EXCEL Awards. The following day, we move on to Boracay Regency hotel in the world-famous island resort in Central Philippines.
Blockbuster speakers. Rousing plenary and workshop sessions. Lively entertainers to spice up every venue. We capped the conference
with "Sing Young!" a music-with-a-message contest among Filipino and Asian performers.
IABC officials from San Francisco CA will gave pointers on how to develop the chapters and grow professionally.
At a very reasonable fee of P 18,000 (Philippine delegates) or US$ 1,350 (regional delegates) the package included
conference fee, air fare, transfers, most meals,and Boracay
hotel for two nights and three days.
It was truly the most exciting & innovative IABC regional event of the year, and we are looking forward to another topper!
the Program
DAY ONE
MONDAY, MARCH 3, 2008, HYATT
3:00 - 4: 00 p.m. Registration
4:30 - 6:00 p.m. Opening Ceremonies
National Anthems of Countries Represented
Ecumenical Invocation
Welcome Remarks/Acknowledgment of Delegations
"Many Voices, One Meaning"
Ms RONI T. MERK
President, IABC Phils.
Opening Remarks
"Be Heard: Making 2008 A Giant Leap Year for IABC Asia Pacific"
Mr. RAMON 'BONG' OSORIO
Regional Director, IABC Asia Pacific
"I Left My Heart in San Francisco. And Found Myself in the Heart of Asia"
Board Director, IABC (San Francisco)
Introduction of the Guest Speaker
"Tough Job I Wouldn't Trade for Another: Communicating Trust in a Season of Uncertainties"
Expectations for the Conference.
"You Only Get What You Put In"
Mr. ELPI CUNA
IABC Philippines
Director in Charge of Conference
Musical Presentation
Break
7:00 - 8:00 p.m. FORMAL DINNER
AVP Showing
Musical Presentation
Introduction of the CEO EXCEL Lifetime Achievement Awardee
Speech by the Awardee
8:00- 9:30 p.m. AWARDING CEREMONIES
Each awardee is given 3 minutes to speak. Their topic: "My Personal Insights in Communicating to Diverse Audiences"
9:30 p.m. Closing Remarks
DAY TWO
TUESDAY, March 4, 2008, BORACAY REGENCY
6:00 a.m./7:00 a.m. 2 FLIGHTS TO CATICLAN
ETA 7 and 8 a.m.
Short boat trip to Boracay Beach
9 - 10:30 a.m Registration at Regency Hotel
11 a.m. Start of Day Two
Welcome Remarks
Expectation Setting
Video showing
Musical Presentation
Introduction of Guest Speaker
"The Most Interesting Tourism Campaigns in Asia Pacific and the Philippine Come-On "
12 - 1:30 p.m. FILIPINO FIESTA (Buffet lunch)
Beach Wear and Water Sports Show
Raffles & Surprizes
2 p.m. Check In to Pre-assigned Regency rooms
2:30 p.m. Plenary Session
Chapter Presentations of Outstanding Communication Programs
3:30 p.m. Break: Snacks, raffles, and entertainment number
Chapter Presentations of Outstanding Communication Programs
4:30 p.m. Simultaneous Workshops
1. "The Business of Communication is the Communication of Business"
Top CEOs tell how PR and Communication can take to
the next level their business effectiveness
2. "The Grass is Greener on the Other Side"
How IABC linkages can generate more clients and serve them better across the Region
3. "Flexing your Asian Muscles"
Interesting Ways of Growing your IABC Chapter; and
Selling San Francisco to Asia, Asia to San Francisco
5:15 p.m. Plenary Session: Recap of Workshops; Outlook for Day 3
6:00 p.m. Beachcombers' Mini-Olympics
DAY THREE
WEDNESDAY, MARCH 5, 2008
9:30 a.m . Opening of Day 3 Sessions
10:00 a.m. Introduction of Guest Speaker
"PR, Advertising and Media Convergences: the Most Effective
Team Ups in Asia Pacific"
11:00 a.m. Outstanding Communication Programs Part II
Chapter Presentations of Outstanding Communication Programs
12 - 1:30 p.m. BUFFET LUNCH
Music and Dance Numbers
Raffles & More SurPrizes
Introduction of Guest Speakers
"The Greatest Show on Earth: Promoting Excellence and
Harmony through the Beijing Olympics (Plus: Its Marketing
and Media Coverage)"
2:30 p.m. Plenary Session
1. "Hear! Hear! The Power of Radio"
2. "What's Hot, What's New - Innovative Media Channels"
3:30 p.m. Panel Discussion
"Conspiracy or Modus Vivendi: Ethics and Governance In the Communication Industry"
4:30 p.m. Closing Plenary
"Young Blood: How to Connect to the Next Generation"
GRAND RAFFLE
Closing Remarks
6:00 p.m. BEACH SIDE BARBECUE
7:00 p.m. "SING YOUNG" CONCERT AND DISCO DANCE
